UCI

What does this say about us? About how corporations view its target audience? What affect does it have? Advertisers utilize the guiding...

How does the platform design of Facebook/Instagram/Twitter/Reddit/etc play into how we are receive and transmit information, and how that...

The data that explains it all, there is a method to the madness...Trust us... We studied various demographics in this research project by...

So what do we know? Are Influencers the baddies or not?! Despite the general distaste toward advertising and being advertised to, 92% of...

What have we learned? How does this apply? Consumers, especially younger Gen Z, are losing trust in paid Influencers and are looking...

Interview Results: Participant 1 22 y.o , Part time employment graduated in winter, Estimated $24,000, Latina Mentions confidence,...