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References Cited

Djafarova, E., & Trofimenko, O. (2019). ‘Instafamous’–credibility and self-presentation of micro-celebrities on social media. Information, Communication & Society, 22(10), 1432-1446. https://doi.org/10.1080/1369118X.2018.1438491

 

      Duffy, B. E. (2016). The romance of work: Gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies, 19(4), 441-457. https://doi.org/10.1177%2F1367877915572186

     

Gershon, I. (2014). Selling your self in the United States. PoLAR: Political and Legal Anthropology  Review, 37(2), 281-295. https://doi.org/10.1111/plar.12075

 

Gesenhues, A. (2019, July 29). Has Instagram increased its ad load? Marketers report as many as  1 in 4 posts are ads. Retrieved June 09, 2020, from https://marketingland.com/has-instagram-increased-its-ad-load-marketers-report-as-many-as-1-in-4-posts-are-ads-264109

 

Petro, G. (2019, November 23). Influencer Fatigue: Paid Influencers Are Out and Brand  Communities Are In. Retrieved June 09, 2020, from h ttps://www.forbes.com/sites/gregpetro/2019/11/23/influencer-fatigue-paid-influencers-are-out-and-brand-communities-are-in/

 

Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification,                     credibility, and Product-Endorser fit. International  Journal of  Advertising, 39(2), 258-281. https://doi.org/10.1080/02650487.2019.1634898

 

Singh, R. P., & Banerjee, N. (2018). Exploring the influence of celebrity credibility on brand attitude,  advertisement attitude and purchase intention. Global Business Review, 19(6), 1622-1639. https://doi.org/10.1177%2F0972150918794974

 

Watson, A. (2019, September 11). U.S. media usage - time spent watching television 2021.       Retrieved June 09, 2020, from      https://www.statista.com/statistics/186833/average-television-use-per-person-in-the-us-since-2002/

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